Intersec in Dubai is traditionally the first big security event for TDSi each year and a great barometer for the market’s year ahead. As well as the pleasant heat of the Dubai winter sunshine, I am pleased to say that the Middle East security market is also showing positive signs of heating up very nicely too!
Increased market optimism
When we attended Intersec at the beginning of 2016 there were plenty of interested visitors but overall the market was quite quiet for all of us in the industry. This was totally understandable considering the oil prices and severe unrest in Syria and Yemen. However, Intersec 2017 definitely showed a greater market confidence and a palpable increase in optimism amongst the crowds this year.
TDSi was proud to take to our stand this year with our new Dubai-based manufacturer’s representative Adenar. This was our first public appearance together, since we agreed our ongoing professional relationship in the Autumn, and was the perfect opportunity for our local experts to draw on their extensive professional networks and relationships within the Middle Eastern market.
This proved to be just as highly beneficial as expected. We naturally spent time speaking and listening to our existing customers, but equally Adenar introduced us to some exciting new prospects and presented us with fresh opportunities and contacts from this rapidly evolving market.
Growth in the Middle East
Mica and our Senior Technical Sales Engineer, Kevan Fry, were both highly impressed by Adenar’s local experience and contacts. Equally, we were highly encouraged by the enthusiasm from visitors to Intersec and the indications this gives of the regional security market.
We are excited to be working with Adenar, to forging new relationships in the region and to be cementing and building upon the relationships and partnerships we already have. As a business, we are committed to providing the best products for our clients and working closely with our partners, so we are looking forward to growing our market share and influence in a region which promises to be a lucrative and successful one for everyone that invests in it moving forward.