For IFSEC in London this year we did something different! Having looked at how we have presented at the event in the past, we decided to vary the theme this year and take a fresh approach by focusing our efforts on the Education Programme at the show – namely the Tavcom Theatre.
A different approach
We weren’t the only manufacturer to take a different approach this year – Panasonic being another notable example of a company that moved away from its traditional stand at IFSEC 2017. However, the TDSi team and products were still very much in attendance at the show, being featured on the Anixter and Suprema stands.
Anixter is one of our main distributors and a technology alliance partner of TDSi’s across Europe, Africa and the Middle East. Exhibiting together worked very well as the TDSi team were on hand to advise Anixter’s customers as much as those that already buy TDSi systems.
The need for training
Training is very close to my heart and something which TDSi passionately supports. It has also been a real preoccupation for us over the last four or five years as we have seen the security industry evolve and grow.
CCTV has already firmly moved to IP integration and the access control market has rapidly followed suit. With a collaborative approach to previously ‘siloed’ areas of security, it has become more important than ever to ensure our installers have the knowledge and training they need to embrace the best and latest technology.
It is very clear that if installers don’t understand and embrace new technology, they could very easily get left behind – something which would be disastrous for our industry as a whole. We are already seeing installers from the cabling, IT and the Audio-Visual industries taking a keen interest in integrated security systems, especially those that work directly with their specialist areas and embrace the physical security sector.
With this level of competition, it is vital that physical security installers can compete on a level playing field and continue to offer customers their specialist assistance. Working with Tavcom afforded us an even greater level of participation in the training programme this year – we gave a different presentation each day to an enthusiastic audience.
To keep the education programme relevant and useful to the audience, we ensured the presentations were focused on the latest developments in the access control industry and relevant technology, rather than simply promoting our products and services!
A key area we spoke about was wireless locking technology and how this is changing the security industry and expectations of customers. We also discussed the move towards Access Control as a Service – a paradigm shift that would see many systems being hosted and controlled from the Cloud. We also gave a presentation on open-platform technology and how increasing the level of compatibility is beneficial for everyone – customers, installers and manufacturers included!
On top of all this, we also ran a technology showcase at IFSEC – a dedicated suite that was designed to demonstrate our latest systems and solutions. Not only was it the perfect place for partners and customers to see the technology in action, it was also the most comfortable as it featured air conditioning, whilst outside temperatures reached (a decidedly non-typical for the English summer at least) 35C (and a good 28C on the hall floor!)
It was also a great chance for us to spend a lot of time with our partners at the event, chiefly talking about our new GARDiS software and hardware platform – which will be released for sale in the next few months.
A new approach
All in all, we feel our tweaked approach to IFSEC this year was a great success! It gave us the chance to offer visitors valuable training and advice, whilst meeting with an even broader demographic of people across the show. At the end of the day, that is exactly what trade shows are all about!