IFSEC International gains new momentum in London
21 July 2014
With the buzz of our recent appearance at IFSEC International 2014 complete, it seems like the ideal time to reflect on the event it’s first at the new venue of the ExCel in London. Traditionally IFSEC International has been held at the NEC in Birmingham so this year was a significant departure for exhibitors and visitors alike but one that seemed to work very well. Having looked at our results it was clear that daily visitors to the TDSi stand were up. Anecdotally, it became clear for many visitors (especially those from overseas) that London is a perfect venue, not least because of the travel connections. With a legacy of improved links following the London 2012 Olympics, the area around the ExCel is thriving and I’m sure it attracted new visitors as well as more seasoned ones. Whilst our figures suggest more visitors, we also got the impression that the demographic had shifted as well with more end-users than before. Inevitably there seemed to be fewer numbers from the northern parts of the UK but that is understandable considering London’s less central location.
It is always interesting to not only exhibit at IFSEC International but also to look at what the rest of the market is doing and examine the trends. Undoubtedly security integration, an important foundation for the entire TDSi proposition for a number of years now, was a highly prevalent theme across the show mimicking its dominance in the sector. Market research commissioned by TDSi suggests a high percentage of security end-users want integrated systems, but ironically that only a fraction of these already have any, so it’s a highly lucrative growth sector that the market has a desperate thirst for. As well as offering the most flexible and technologically advanced systems, we also strive to bring the price point of integrated systems down to meet the bulk of market demand, so this was a key part of our message this year at IFSEC International.
As you may know, we are a founder member of the Harmony Alliance which was formed to widen the integration ability of TDSi’s and our partners’ complementary products. Again this year, IFSEC International 2014 was the perfect opportunity for the group to show just what we can do. TDSi’s stand became part of what we liked to refer to as the Harmony Village along with our partners Texecom, GJD, Elmdene and Advanced LED Technology giving visitors a full impression of different security systems that can be combined to offer far more than the sum of their parts.
Despite its international moniker, IFSEC is also a rally cry for the UK security industry and this is an important part of why TDSi remains committed to the event. Whilst we enthusiastically promote and grow our overseas trade, 60% of TDSi’s business is still done in the UK. As well as talking about what we’re doing, events like IFSEC also allow us to meet with our partners, distributors and customers to hear about their needs and experience in the market. I believe one of TDSi’s key strengths is listening to our client base and this is what helps to keep our business agile and relevant to the market.
I mentioned earlier that IFSEC International’s new London home may make it a little more difficult for visitors from the north of the UK with very fortunate timing TDSi also exhibited at the Security TWENTY 14 Conference North in Manchester at the beginning of July. This was a perfect opportunity for us to meet our northern partners and customers and also for our new Regional Account Manager for the north, Nick Bartlett to meet many of them personally for the first time. TDSi is keen to demonstrate we are available to help our customers and partners wherever they may be and I encourage anyone with integrated security needs to contact us so we can discuss just how we can help your security work fully for you.