With all the furore of Christmas and New Year a distant blur, 2015 is already proving to be an exciting year for TDSi. The beginning of our annual calendar focusses heavily around Intersec Dubai in January, which has become the welcome first big security event of the year (and no less pleasant for being held in a warm location!)
This year we calculated a very impressive 18% rise in visitor figures to our stand and having been present at the show I could sense there was a real buzz from visitors and exhibitors alike. It was interesting to analyse the types of visitor we engaged with too. For a start they came from a good range of countries. As you would expect the event drew visitors from the Middle East with UAE, Qatar, Bahrain, Oman, Kuwait, Iraq, Iran and Saudi Arabia being obvious locations. But equally we had visitors from further afield Korea, India, Pakistan and a number of Central Asian states. What this really hammered home to us was that the security market is becoming truly global, with interested parties travelling to see the latest and best solutions for their needs.
Another trend we particularly noticed at Intersec Dubai 2015 was a keen interest in how security technology can be used for specific projects. Many of the visitors to our stand wanted to speak to our team about real-world projects, looking for advice and assistance with sometimes unique problems. This was interesting as traditionally we have had interest from local partners (or potential partners) looking to resell TDSi products and offer them as part of their general offering. This is still much the case with many partners, but equally we were talking to many installers this year about the actual needs of their clients. It shows how much the security industry relies on expertise and professional capabilities, as opposed to simply selling generic products as a ‘one size fits all’ type solution. As a developer and manufacturer of quality security solutions, this is a perfect fit for TDSi.
On the stand we were offering visitors a peek at our new range of readers (which will be launching shortly more about that when the time comes) but our emphasis was firmly on the integration of TDSi’s EXgarde access control software in conjunction with our VUgarde CCTV video management software. Integration has rapidly become a key selling point for many security providers over the last few years, but we felt that Intersec Dubai this year represented a tipping point whereby this integration is now very much a primary demand from the market.
Selling hardware components is still vital and a very important facet of our business, but to offer the flexibility to really address the direct needs of end users requires really well integrated software solutions. Naturally TDSi began heading down this path some time ago and we have invested heavily in it. Much like the way technology as a whole seems to be looking to link to other technology (the so-called ‘Internet of Things’ phenomenon), the best path for security systems was to follow suit. When technology tended to be more specific or bespoke it was a struggle for buyers to get real choice. This sometimes meant buying a complete solution from one manufacturer, with the cost implications of this inflexibility (often having to rip and replace an entire investment for an upgrade!) Equally sometimes a customer wanted to install very specific systems for example robust cameras or alarms in a hostile environment such as a furnace room or a quarry. A lack of integration made this a very difficult challenge indeed sometimes!
The market now demands more and we believe this will ultimately benefit the whole industry - opening up competition at a more granular level and opening up more opportunities and vertical sectors.